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Nspired Blog

Testimonials Are an Important Piece of Your Business Strategy

Use your greatest assets, your clients and your referral partners, to grow your business.  Their words can make a difference in how others see you!

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12 Signs That Referral Marketing May Be Right for You

12 Signs That Referral Marketing May Be Right for You

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What? I need networking goals?

Most business professionals start each year with goals for sales and revenue, their marketing budget, and at least a general idea of how much growth they want.  But when you ask them, “What are your networking goals?” you tend to get that blank stare.

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Credibility Goes Both Ways

Most business owners have a delightful fantasy that word-of-mouth marketing should be as simple as providing a great product or service and creating satisfied customers, which should automatically result in new customers streaming through the doors. The reality, however, is that there are many factors that affect the success of word-of-mouth marketing. One of the core factors that can make-or-break the referral process is the level of trust generated between you and your customers and referral partners.  In all forms of relationship - both personal and business - trust is a crucial element to the success of the relationship.  In business situations, the level of trust necessary to gain and maintain clients and referral partnerships can be measured by credibility. Depending on the situation, the kind of credibility that matters will be different. For example, in a sales relationship, the most important aspect of credibility is related to your product or service. Does it work? Is it a good value? Does it solve the customer's problem efficiently and effectively? In a networking relationship, it is your PERSONAL credibility that is vital.

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Nspired Free Consultation Call

What to expect on this call

We will go over:
Your business,
Your target market,
Your goals,
Then we will share 2-4 ideas that you can apply to move toward your goals.

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Dear Nspired - Dear Searching

Dear Nspired,

I’m currently in-between jobs. How can I use networking to find the job of my dreams?
-Searching in Greenville

Dear Searching,

Networking can be THE silver bullet when it comes to finding a job, so make the most of the opportunities available. In fact, studies show that networking is the most effective way to get a job. The annual Sources of Hire study conducted by the consulting firm Career Xroads, states that referrals are the source of about 30 percent of hires.

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Three Unexpected Benefits of Networking – A Personal Testimonial by David

The concept of the Social Law of Reciprocity has been around for centuries; however the science of modern networking is relatively new. I’m asked all the time about why networking is so important. Sometimes, the benefits of networking go well beyond the direct increase of referrals to my bottom line. Here are a few examples of ways I have personally been impacted by networking activities.  

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Networking – So Easy Even an Introvert Can Do It

For some of us, the thought of walking into a room full of people is more than intimidating . . . it’s overwhelming! In the past, this felt so uncomfortable that when forced to confront a networking opportunity, I would even find a secluded corner and pretend to check my email or take an important call, hoping someone else would make the first move. If this sounds like you, too, then it's likely that you are a classic introvert.  But I have great news! There is hope, and you CAN still network effectively. Here are three tips to ease the pain of networking.

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My “AHA!” Moment by Julia

When I first opened my business in 2009, I naively thought that growing my business would be as simple as creating a really great website.  I soon realized that networking needed to be an essential component of my business plan.  At a local Chamber of Commerce function, I was invited to my first focused referral group, and I immediately saw the benefits and applied for membership that very day.

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There ARE Cures for the Summertime Networking Blues

In 1958, Eddie Cochran sang a very famous rock-n-roll chorus:

"Sometimes I wonder what l'm-a gonna do
But there ain't no cure For the summertime blues"

Ah, Summertime. That time when we look forward to the weather, family, vacation, relaxation, beach, and FUN!

In the networking world, summer can bring challenges. Referral partners may be out of the office more, may take longer to follow up, and simply may be less intentional in their networking efforts. Networking groups see an increase in absences and a decrease in referrals. Sometimes, it can be difficult to find visitors and/or new referral partners where we normally find them.

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Lead or Referral?  How Hard Do You Want to Work?

Business professionals love receiving leads and referrals. Many use the terms interchangeably to track the effectiveness of their networking efforts. However, effective and efficient networkers know that there’s a big difference between the two.

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Networking & CPAs - An unlikely but successful possibility!

In my 20-plus years in the accounting profession, I heard many times “You are the first CPA I’ve met who has a personality.” I used to simply laugh it off. But as time went on, I realized that this perception was reality for many people. CPA’s are considered to be highly-introverted number-crunchers that are lacking in people skills. If a picture is worth a thousand words…

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