Nspired Neworking

My “AHA!” Moment by Julia

When I first opened my business in 2009, I naively thought that growing my business would be as simple as creating a really great website.  I soon realized that networking needed to be an essential component of my business plan.  At a local Chamber of Commerce function, I was invited to my first focused referral group, and I immediately saw the benefits and applied for membership that very day.

My “AHA!” Moment

By Julia Hoyle, Nspired Networking Corporate Trainer - August 2015

When I first opened my business in 2009, I naively thought that growing my business would be as simple as creating a really great website.  I soon realized that networking needed to be an essential component of my business plan.  At a local Chamber of Commerce function, I was invited to my first focused referral group, and I immediately saw the benefits and applied for membership that very day.

I have to admit my first thought was, “Wow, if I could sell to half of the people in this room, I’ll be doing great!” Again, how naïve that was. I have since learned that networking is not about selling to the people I meet but creating relationships that would open doors to their networks.

That was my “AHA!” moment, and for me, the pressure was off. I could meet with others without worrying about selling to them or having them sell to me. Before, I was reluctant to network with new people because of what they might think of me . . .”What is she trying to get me to buy?” And I knew that if I felt pressure to buy their product or service, then they were "networking" all wrong too!

People hate being sold to but they enjoy helping others. So now when I meet someone, I immediately think about how I can connect them with my network to help them grow their business. Then I think about who they know who could help me grow my business.

After all, networking is not about the people "I" know, it’s about the people "they" know.