Nspired Neworking

There ARE Cures for the Summertime Networking Blues

In 1958, Eddie Cochran sang a very famous rock-n-roll chorus:

"Sometimes I wonder what l'm-a gonna do
But there ain't no cure For the summertime blues"

Ah, Summertime. That time when we look forward to the weather, family, vacation, relaxation, beach, and FUN!

In the networking world, summer can bring challenges. Referral partners may be out of the office more, may take longer to follow up, and simply may be less intentional in their networking efforts. Networking groups see an increase in absences and a decrease in referrals. Sometimes, it can be difficult to find visitors and/or new referral partners where we normally find them.

There ARE Cures for the Summertime Networking Blues

By David A. Crumbaugh, CPA, Co-Founder Nspired Networking Enterprises, LLC - August 2015

In 1958, Eddie Cochran sang a very famous rock-n-roll chorus:
 

"Sometimes I wonder what l'm-a gonna do
But there ain't no cure For the summertime blues"


Ah, Summertime. That time when we look forward to the weather, family, vacation, relaxation, beach, and FUN!

In the networking world, summer can bring challenges. Referral partners may be out of the office more, may take longer to follow up, and simply may be less intentional in their networking efforts. Networking groups see an increase in absences and a decrease in referrals. Sometimes, it can be difficult to find visitors and/or new referral partners where we normally find them.

As intentional networkers, we must step outside of our networking comfort zones and seek new partners in other places. Walk around the athletic fields where we spend night after night watching games and eating hotdogs and take the time to meet the members of your community. Get up before the rest of the family while on vacation to attend a networking group and build some out-of town relationships. Go to the neighborhood festival and chat with your neighbors. Even back yard barbeques can be a great opportunity to uncover challenges that you can help your family and friends solve through a timely referral. Of course, make sure to attend your regularly scheduled networking events as consistently as possible too!

Fun abounds during the summer. Networking opportunities can, too. But it requires you to be intentional. Remember, networking can occur anywhere, anytime. Avoid the summertime networking blues and make the most of the fun (and networking) in the sun!